Trusted People. Trusted Partners. Real Impact.

At ThinkTribal, we know that lasting transformation requires more than expertise — it demands trusted relationships, deep sector knowledge, and the agility to bring the right people together at the right time. That’s why, alongside our experienced core team, we work with a carefully selected network of associates and partners who share our values, standards, and commitment to delivering real-world results for our clients.

Whether it’s digital strategy, data-driven transformation, or tackling complex sector challenges, we bring together proven professionals to deliver practical solutions — without the overheads or bureaucracy of traditional consultancies.

Meet the Team

  • Peter Robinson

    Chief Executive Officer

    As CEO of ThinkTribal, I believe the best outcomes happen when fresh thinking meets genuine collaboration. I’m passionate about helping clients unlock new perspectives, challenge assumptions, and achieve results that create long-term value for everyone involved.

  • Guy Meynell

    Chief Partnership Officer

    I’m passionate about building trusted partnerships with purpose-led leaders across housing, healthcare, and the wider public and private sectors. I work closely with clients to help them achieve successful outcomes and deliver technology that drives meaningful social impact.

  • Ann-Marie Spencer

    Chief Information Officer

    I bring extensive leadership experience across the housing sector, with a strong record of accomplishment of driving service improvement, policy development and strategic change. My work is underpinned by a deep understanding of social care and its vital connection to housing.

  • Richard Sutcliffe

    Chief Architect

    I am Chief Architect with extensive experience leading the delivery of nationally significant healthcare data services. Drawing on a strong technical foundation in development, data, and cloud infrastructure, I have contributed to shaping how healthcare data is accessed and managed at a national scale.

Our Associate Network

We maintain a trusted network of senior associates — experienced professionals we know personally and deploy selectively based on project needs. Our associates bring specialist expertise across:

  • Social housing transformation

  • Health and social care integration

  • Data quality, governance, and migration

  • Digital strategy and system implementation

  • Organisational change and service redesign

This flexible model means we can scale quickly, assemble the right expertise, and deliver focused, senior-led support — without unnecessary complexity or cost.

Our Partnerships

We collaborate with trusted companies and individuals who complement and enhance our core offering. From specialist technology providers to expert advisors, our partners share our commitment to quality, integrity, and measurable results. Together, we create joined-up solutions that address the real-world challenges facing housing, health, and care leaders.

Interested in Partnering with ThinkTribal?

We’re always open to building new partnerships with like-minded organisations and individuals who share our values and can help us deliver more for our clients. Whether you offer specialist technology, sector expertise, or innovative approaches to transformation, we’d love to explore how we can collaborate.

Get in touch today to start the conversation.